The 2011 Buick Regal

The 2011 Buick Regal

2011 Buick Regal

GM is putting the Regal smack-dab in front of the 30/40something influencers it’s targeting by throwing a series of debutante balls for the sedan in hot spots around the country.

Called the “Regal Remix”, the parties are being held in Chicago, Miami, Dallas, San Antonio, and other major U.S. cities. The Regal is meant to be the star of the evening, although other Buick rides — specifically, the Enclave and the LaCrosse — also earn spins on the ballroom floor. GM has described the Regal Remix as a “low pressure” event, primarily intended to generate awareness and interest among 500 or so hipsterish guests.

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