Nissan Plans More Hybrids

For the past few years, Carlos Ghosn, president and CEO of Nissan, has consistently called gas-electric hybrids “niche products” and “not a good business story.” But the popularity of hybrids, especially in Japan, is apparently pulling Nissan into the hybrid market.

On Friday, a Nissan spokesman told Bloomberg News that the automaker is “studying possibilities to put our hybrid system in other models” in addition to the Nissan Altima Hybrid and a future luxury hybrid. According to Nissan, no definite decisions about which models will become hybrids have been made.

Nissan has been licensing Toyota’s hybrid technology for use in the Altima Hybrid, which is sold in eight states in the United States. In August 2008, Nissan announced that it will develop its own hybrid technology, featuring lithium ion batteries, rear-wheel drive and a parallel hybrid powertrain. Nissan will begin selling hybrids based on its own homegrown technology in Japan in 2011. A new report from Nikkei indicated that a minivan could be Nissan’s first hybrid in Japan.

The first sign that Nissan could be making a u-turn on hybrids came in April 2009, when Minoru Shinohara, Nissan corporate senior vice president, said that plug-in hybrids will be an important transition solution to the pure electric vehicle because they don’t need an extensive public charging infrastructure. The cost of building the public charging infrastructure will cost billions of dollars; therefore, most analysts believe that it could take years to construct.
Purity on Pure Electric Cars

Until recently, Nissan executives were talking about pure electric cars as the only viable alternative solution for long-term sustainability. Last year, Mark Perry, Nissan’s director of product planning, told that plug-in hybrids are a “bridge technology” because they are not completely zero emission.

Nissan will unveil the design of its first all-electric sedan next month—and is targeting its first sales in 2010 in Japan, with a roll out to fleets in the US around 2012.

In the meantime, Nissan has been shut out of the vibrant hybrid market. In June, Japan’s market for hybrid gas-electric cars has bypassed the US market for the first time to become the biggest seller of hybrids in the world. In fact, a hybrid has been the best selling model in Japan for the past three consecutive months—the new Honda Insight in April, and the new Toyota Prius in May and June.

Hot cars you might also like:

  • Omega Speedmaster 3212.80.00 Chronograph Omega Speedmaster 3212.80.00 Chronograph

    A COSC certified chronometer with chronograph features in the sub haute horlogerie echelon, where Omega, Rolex, IWC and other iconic brands perch comfortably, usually commands a price of six to ten thousand USD. And yet ...

  • Audi Recalls 10,200 A3 and TT Audi Recalls 10,200 A3 and TT

    A bit of unfortunate news for owners of enthusiastically driven Audi A3 and TT models: Audi is recalling 10,200 of the vehicles for a potential fuel leak under “extreme driving conditions. According to Audi, the fuel ...

  • Ford F-150 Ford F-150

    Ford F-150 2004 Ford F-150 XL . 106,021 Miles . 4.2 L V6 . Automatic . Clean Title . Carfax Available . Good Tires . Cold A/C . This 2004 Ford F-150 runs great! $5490.00 includes a 3-month/3000 mile nationwide warranty!! delivers news, pictures ...

  • 2011 Volvo C70 Review & Picture 2011 Volvo C70 Review & Picture

    2011 Volvo C70 Review & Picture The Volvo C70 has always been a safe convertible, both in how it’s styled and in how it transports its occupants. Its sheltering demeanor also translates to a lack of ...

  • 2008 Aston Martin Vantage N24 Asia Cup – HOT 2008 Aston Martin Vantage N24 Asia Cup – HOT

    The Aston Martin Vantage N24 is a hand-built racing car, prepared to a bespoke specification by Aston Martin Racing. Aston Martin Asia Cup (AMAC), the series starts in 2008 and will consist of 12 races throughout ...

  • Trendy Rolls-Royce 200EX Concept Car Trendy Rolls-Royce 200EX Concept Car

    The Daily Telegraph has apparently broken the embargo on the Rolls-Royce 200EX Concept that will be officially unveiled next month at the Geneva Motor Show. The Rolls-Royce 200EX Concept previews the new smaller Rolls-Royce RR4 that ...

  • Cadillac flagship to share Buick LaCrosse platform Cadillac flagship to share Buick LaCrosse platform

    Cadillac‘s new flagship will share a platform with the new Buick LaCrosse but will be wider and more luxurious, industry and General Motors sources say. The Cadillac, code-named XTS, is expected in 2011 and will replace ...

  • 2011 Audi A8 2011 Audi A8

    2011 Audi A8 | Audi R8 2011 Audi A8 | Audi R8 2011 Audi A8 | Audi R8 2011 Audi A8 | Audi R8 2011 Audi A8 | Audi R8 The new generation of the Audi brand’s flagship, introducing ...

Comments are closed.