Nissan Plans More Hybrids


For the past few years, Carlos Ghosn, president and CEO of Nissan, has consistently called gas-electric hybrids “niche products” and “not a good business story.” But the popularity of hybrids, especially in Japan, is apparently pulling Nissan into the hybrid market.

Nissan has been licensing Toyota’s hybrid technology for use in the Altima Hybrid, which is sold in eight states in the United States. In August 2008, Nissan announced that it will develop its own hybrid technology, featuring lithium ion batteries, rear-wheel drive and a parallel hybrid powertrain.

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