2010 Lexus ES350

The Lexus ES350 has been revamped for 2010 with minor styling and feature changes, and the Japanese luxury automaker has announced it’s price will increase by $330 for the new year.

The $35,675 for a base 2010 ES350 gets you the choice of four exterior colors you can’t get on that 2009 ES sitting on the dealer lot, plus one new leather trim color. Rear seat-mounted side airbags are standard and the center console is actually bigger than before.

Visually, the ES now sports a grille that keeps its design in line with newer Lexus models. The taillights have been refreshed and the 17-in. wheels shown are new, too, but, well, they appear more Toyota-like than Lexus-grade. The ES is Lexus’ second best-selling car — what do you think of the changes? And, for that matter, Lexus would like to know what you think of the LF-Ch concept.

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