News: GM offers refund to car buyers to win them back

GM-money-back-guarantee-program

Looking to regain consumers’ trust, General Motors Co. said Thursday new car buyers will be able to return their vehicles within two months of purchase for a full refund, part of a long-awaited new marketing campaign for the biggest American automaker.

The effort is part of a major marketing campaign that will break next week seeking to make connections again with American consumers who may be leery of the company since it filed for Chapter 11 bankruptcy protection earlier this year.

The company stands behind its cars now and can offer full money-back guarantees, he told reporters on a conference call Thursday. As recently as three years ago, GM would have been faced with a huge risk if it made such an offer, but the company’s current lineup is strong and can take on any competitors, especially foreign-made cars, he said.

Hot cars you might also like:

  • Lexus SC 430 2009 Images Lexus SC 430 2009 Images

    Lexus SC 430 2009 Images Lexus SC 430 2009 Lexus SC 430 2009 Images ...

  • Fiat 500 Barbie Concept Fiat 500 Barbie Concept

    The Fiat 500 makes headlines once more, as befits an authentic Made in Italy icon. It’s a fashionista car but quite tongue-in-cheek and with lots of charm: just like Barbie® herself.The gleaming paintwork resembles varnish and ...

  • Rolls-Royce Phantom EV Ready to Roll? Rolls-Royce Phantom EV Ready to Roll?

    Rolls Royce fans cover your eyes now, you’re in for a shock! The most-luxurious car maker in the world is considering an electric variant of its flagship saloon, the Phantom, Auto Express has learnt. Speaking to ...

  • Toyota Yaris Picture Toyota Yaris Picture

    Toyota Yaris Picture Toyota Yaris Picture ...

  • HOT Omega GMT Solar Impulse Speedmaster HOT Omega GMT Solar Impulse Speedmaster

    The Omega Speedmaster GMT Solar Impulse is the perfect Speedie for those who are indifferent to the marque’s moon heritage and bevy of near-fossilised heroes who wore the watch during those heady days of U.S. ...

  • Camaro Performance Accessories Camaro Performance Accessories

    While sifting through the leaked photos of the performance modded 2010 Camaro [pictured here], I also came across a few other upgraded Camaro’s. There were so many noteworthy custom jobs that I couldn’t choose just ...

  • Next gen 2012 Audi A3 mule first spy photos Next gen 2012 Audi A3 mule first spy photos

    Our spy photographers have managed to catch the first images of Audi’s upcoming 2012 A3. Like previous prototype Audis, this A3 mule is wearing a Volkswagen body to divert attention. While the Golf body prevents us ...

  • 2009 Bloomington Gold-Corvettes generation 2009 Bloomington Gold-Corvettes generation

    Corresponding auction by Mecum Auction, Inc. Featured the annual special display with ”largest concentration of the Rarest & Fastest Corvettes in history.Not really sure how many cars involve in this car auction.You may read it ...

Comments are closed.