Dodge May Sell Rebadged Alfas in the US while Europe Could get Dodge as Alfas

In an interview in New York on Wednesday, Fiat S.p.A. and Chrysler CEO Sergio Marchionne revealed that one of the first priorities of the partnership is to decide how to handle the Dodge and Alfa Romeo brands, which he sees as American and European counterparts. It sounds crazy but one of the scenarios being examined by Marchionne is the possibility to sell Alfa Romeo models under the Dodge brand in the U.S. and Dodge cars as Alfa Romeos in Europe.

According to the CEO, the two brands share a common identity and therefore should work closer in the near future.

“The level of competition between these two brands is tremendous because they are both going after the same customer,” said Marchionne. “Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important.”

While we’re having a hard time trying to find any current Dodge model that could fit in Alfa’s European range – especially if you take into consideration the different needs of buyers on the other side of the Atlantic, we could see several Alfa models including the MiTo making it to the States with the Dodge logo.

But wouldn’t such a move dilute Alfa’s premium image? Unless that is, Fiat is considering to abandon its plans to re-introduce the Italian firm to American buyers.

In any case, Marchionne said that he wants to make a final decision on the future of the two brands by the end of the July, so it won’t be long before we learn more details.

Via: Bloomberg

Latest super auto cars reviews and pictures.

Hot cars you might also like:

  • Bugatti Bordeaux second teaser image surfaces Bugatti Bordeaux second teaser image surfaces

    A second teaser image of Bugatti’s upcoming Bordeaux super sedan has surfaced. The new picture shows the rear end of Bugatti’s highly anticipated sedan. While we can’t make out a lot of details, it is clear ...

  • Tuning 2010 BMW 1-Series Coupe Tuning 2010 BMW 1-Series Coupe

    Tuning 2010 BMW 1-Series Coupe Tuning 2010 BMW 1-Series Coupe The tuning company Senkyr Motorsports have taken the E82 1-Series Coupe chassis and added to it the styling of the package that had been made for the ...

  • Audi A8 teaser image discovered Audi A8 teaser image discovered

    The first teaser image promoting the Audi A8 has recently been found. Standing with the cloth-covered A8 is Audi’s Board Member for Technical Development, Michael Dick. Few things are clearly visible in the picture other ...

  • Omega Seamaster Diver 300m “Vancouver 2010” Limited Edition – HOT Omega Seamaster Diver 300m “Vancouver 2010” Limited Edition – HOT

    While some have hinted at parsimony when referring to the meagre Omega offerings for the Vancouver 2010 Winter Olympics (particularly compared with the treasure trove of models released during the Beijing extravaganza), this may well ...

  • Pagani Zonda Photos Pagani Zonda Photos

    Pagani zonda photos Pagani Zonda F Wallpaper Pagani Zonda R Wallpaper Pagani zonda cinque wallpaper Pagani zonda R Picture   Dymee.com delivers news, pictures and information regarding latest cars, such as Aston martin, Audi, Bentley, BMW, Bugatti, Cadillac, Lamborghini, VW and ...

  • 2012 BMW 6-Series Coupe SPy Shots 2012 BMW 6-Series Coupe SPy Shots

    2011 reveal looking more and more likely. We’ve been seeing prototypes for the Convertible variant for more than a year now but this is the first time that the Coupe has been spotted. Comparing previous spy ...

  • Permanent Link to New set of 2011 BMW 5 Series spy photos Permanent Link to New set of 2011 BMW 5 Series spy photos

    If our sources are correct, we’re weeks away from the unveiling of the first official photos of 2011 BMW 5 Series. In the mean time, 5 Series test mules continue testing across Europe. The photos ...

  • 2011 BMW M3 Frozen Gray Special Edition 2011 BMW M3 Frozen Gray Special Edition

    2011 BMW M3 Frozen Gray Special Edition 25 years is a silver anniversary, and a big milestone for a nameplate to reach. 25 years just so happens to be approaching for one of the ...

Comments are closed.