Dodge May Sell Rebadged Alfas in the US while Europe Could get Dodge as Alfas

In an interview in New York on Wednesday, Fiat S.p.A. and Chrysler CEO Sergio Marchionne revealed that one of the first priorities of the partnership is to decide how to handle the Dodge and Alfa Romeo brands, which he sees as American and European counterparts. It sounds crazy but one of the scenarios being examined by Marchionne is the possibility to sell Alfa Romeo models under the Dodge brand in the U.S. and Dodge cars as Alfa Romeos in Europe.

According to the CEO, the two brands share a common identity and therefore should work closer in the near future.

“The level of competition between these two brands is tremendous because they are both going after the same customer,” said Marchionne. “Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important.”

While we’re having a hard time trying to find any current Dodge model that could fit in Alfa’s European range – especially if you take into consideration the different needs of buyers on the other side of the Atlantic, we could see several Alfa models including the MiTo making it to the States with the Dodge logo.

But wouldn’t such a move dilute Alfa’s premium image? Unless that is, Fiat is considering to abandon its plans to re-introduce the Italian firm to American buyers.

In any case, Marchionne said that he wants to make a final decision on the future of the two brands by the end of the July, so it won’t be long before we learn more details.

Via: Bloomberg

Latest super auto cars reviews and pictures.

Hot cars you might also like:

  • 2010 Mercedes-Benz CLS-Class 2010 Mercedes-Benz CLS-Class

    Lay your eyes on the Mercedes-Benz CLS-Class 2010 for the first time and you will be captivated. If for any reason, the now familiar L-shaped headlamps don’t grab your attention, everything else between them will ...

  • BMW Perfomance -730d-Special Edition 2006 – Exclusive Carbon BMW Perfomance -730d-Special Edition 2006 – Exclusive Carbon

    Car Modification BMW Perfomance -730d-Special Edition 2006 – Exclusive Carbon ...

  • 2010 Nissan Altima Coupe 2010 Nissan Altima Coupe

    2010 Nissan Altima Coupe 2010 Nissan Altima Coupe 2010 Nissan Altima Coupe 2.5 S 6M/T is equipped with a standard 2.5-liter, I4, 175-horsepower engine that achieves 23-mpg in the city and 31-mpg on the highway. The 3.5 ...

  • 2007 Audi S3 Wallpapers 2007 Audi S3 Wallpapers

    2007 Audi S3 Wallpaper 2007 Audi S3 Wallpaper 2007 Audi S3 Picture 2007 Audi S3 Picture 2007 Audi S3 Wallpaper 2007 Audi S3 Wallpaper ...

  • 2009 c 2009 c

    Mercedes CLS 2009 Mercedes CLS Dymee.com delivers news, pictures and information regarding latest cars, such as Aston martin, Audi, Bentley, BMW, Bugatti, Cadillac, Lamborghini, VW and Porsche, etc. ...

  • Honda Civic Full Airbrush Bodykit Modification for Hot Honda Civic Full Airbrush Bodykit Modification for Hot

    Car Modification Honda Civic Full Airbrush Bodykit Modification Dymee.com delivers news, pictures and information regarding latest cars and car modification. ...

  • CHEVROLET CORVETTE ZR1 CHEVROLET CORVETTE ZR1

    THE DETAILSPrice: $106,520Powertrain: 6.2L/638-hp*/604-lb-ft*/supercharged V-8/6-sp manualVital Stats: 0-60: 3.3 sec/quarter: 11.2 sec/EPA: 14/20 mpg. *SAE certified. ...

  • Art Style Modification Art Style Modification

    Car Modification Art Style Modification Tags: Acura, Audi 4, BMW, Bugatti, Chevrolet, Citroen, Classic, Contes, Custom, Daihatsu, Ferrari, Ford, Hammer, Honda, Land Rover, Lexus, Marcedes, Mazda, Mitsubishi, Peugot, Porsche, Subaru, Suzuki, Toyota, Transformer, Viper, Volkswagen, Lamborghini, Hamann, ...

Comments are closed.