Cadillac’s new flagship XTS, entry-level ATS

It’s a “you had to be there” moment if there ever was one. General Motors design chief Ed Welburn unveiled full-size styling bucks of two new Cadillac models after cameras were banned from the room, and anyone who wasn’t there is just plain out of luck.GM’s premium division desperately needs the two new models, the first due to its entry-level placement and sport-oriented, image-boosting role, and the second because of high profitability and luxury-oriented, yet still image-boosting role. The first is a true BMW 3-Series fighter dubbed ATS, smaller than the CTS that already targets 3-Series, Audi A4 and Mercedes-Benz C-Class buyers, to name a few. While the CTS will likely grow in size to more directly go after the 5-Series, A6 and E-Class customers, the new model will allow Cadillac to expand into global markets that buy smaller cars more effectively.

Currently that market is being serviced by Cadillac‘s Euro-only BLS sedan, a front-drive derivative of Saab’s 9-3. It’s not a true Cadillac, but it serves a purpose for the time being. The new ATS will be rear- and all-wheel drive, however, so it appears that Cadillac has its priorities right. It will likely be based on the next-generation CTS architecture, which is already under development according to Cadillac general manager Brian Nesbitt. Power will certainly include an updated version of GM’s 3.6L V6, while its new fuel-efficient 3.0L V6 may also be offered, as could possibly be an even more efficient four-cylinder.

 

Hot cars you might also like:

  • 2009 Audi Car Images 2009 Audi Car Images

    2009 Audi Car Images 2009 Audi Car Images 2009 Audi Car Images 2009 Audi Car Images ...

  • GM Confirms Entry-Level RWD Cadillac GM Confirms Entry-Level RWD Cadillac

    Drowned out by the news of the 2011 Chevrolet Volt‘s projected 230 miles per gallon city fuel efficiency rating was confirmation from GM that two previously unannounced vehicles will join the Cadillac lineup, one of ...

  • Car Modification – Toyota Yaris Red Car Modification – Toyota Yaris Red

    Car Modification – Toyota Yaris Red Car Modification – Toyota Yaris Red ...

  • 2009 Nissan Murano 2009 Nissan Murano

    2009 Nissan Murano Nissan took the wraps off an all-new Murano crossover for the 2009 model year. Nissan calls the vehicle “super-evolution” of the first-generation Murano. What’s more Nissan says it has further refined the Murano’s standard ...

  • Mercedes-Benz New Info Mercedes-Benz New Info

    2010 Mercedes-Benz E350 Coupe – Click above for high-res image gallery Marketing does funny things. Recently the word “coupe” has been rendered null and void of meaning by crafty marketing types behind cars like the Mercedes-Benz ...

  • Hot 1979 Audi 100 Hot 1979 Audi 100

    The C2 Audi 100 was launched in 1976, with crisper styling and an unusual five-cylinder engine (the first gasoline 5 in the world – Mercedes-Benz had shown the way in 1974 with their three litre ...

  • Car modification – HUMMER H3T Alpha Car 2009 Car modification – HUMMER H3T Alpha Car 2009

    Car Modification HUMMER H3T Alpha ...

  • 2010 Lotus Exige Cup 260 Gallery 2010 Lotus Exige Cup 260 Gallery

    2010 Lotus Exige Cup 260 Best Wallpaper 2010 Lotus Exige Cup 260 Interior 2010 Lotus Exige Cup 260 Sport Car 2010 Lotus Exige Cup 260 Rear Angle Latest super auto cars reviews and pictures. ...

Comments are closed.