BMW Joins With Allianz to Sell Auto Insurance

BMW will offer traditional auto insurance as well as products that provide for monthly payments if finances become tight and guarantee a car’s value in the event of an accident, the Munich- based automaker said today.

“We see a lot of potential in the cooperation with Allianz,” Michael Rebstock, a BMW spokesman, said in a telephone interview. “Ideally, we’ll be able to sell every leasing customer an insurance policy.”

In the cooperation with Allianz, BMW aims to expand the range of services it offers leasing customers, which account for about 50 percent of the automaker’s sales. The cooperation should help BMW achieve its 2012 profit goals, Rebstock said.

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