2011 Buick Regal

Buick is on the rebound in its home market, with the successful Enclave crossover and the appealing 2010 LaCrosse leading the charge. Could it continue with the reincarnation of the Regal? Spied on American soil was a camouflaged Chinese-market Buick Regal, itself a re-grilled and rebadged European 2010 Opel Insignia. Just what the covered-up Regal was doing here is anyone’s guess, especially considering that it’s already fully exposed on Buick’s Chinese website.

Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
Buick Regal China
But speculation has been ongoing for some time about whether a Regal would reemerge to flesh out America’s Buick/Pontiac/GMC dealerships, and that possibility is even more likely now that one of those brands will soon evaporate, taking a huge quantity of mid-size sedan sales with it. Now, whether it makes sense to sell what is essentially a short-wheelbase LaCrosse alongside the LaCrosse is a marketing question we can’t fully answer.

But if it is markedly less expensive than the $27,835 Lacrosse, it could play well to Camry/Accord/Fusion buyers. Factor in GM’s pending divestiture of Saturn—which was due to get a copy of the Insignia as its next Aura sedan—and the Buick version makes even more sense.

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