2010 Cadillac SRX First impressions for You

GM isn’t mincing words these days. At the unveiling of the 2010 SRX, Steve Shannon, Cadillac marketing director in the United States, declared outright that “the first-generation SRX was a tweener.”

The profile of this 2010 Cadillac SRX is all about turning heads.

In the flamboyant world of professional wrestling, a tweener is a neutral wrestler, neither loved nor hated. A colourless, bland, uninspiring character like the old SRX, whose status was hard to pin down.

Faced with a quandary, humans often choose a different path. This no doubt explains in part why the SRX has been more or less successful until now. Its sales never took off like those of the Lexus RX, undisputed champion of the luxury crossover segment.

Terminology is very important for designers like Max Wolff. Manager of GM’s Exterior Design Studio, he made sure that the newcomer was in no way a tweener. After all, he hopes to seduce the trendsetting crowd. You know, those hip consumers that dictate fashion trends, the same ones that started the buzz responsible for the success of the Mercedes-Benz GLK and Volvo XC60.

Eye-catching style
To accomplish this, Max and his team dreamed up a distinctive profile for the new SRX. They succeeded beautifully, if the number of heads we turned during our short jaunt through the Catskill Mountains in southern New York State is any indication. As it happens, certain styling cues that the new SRX shares with the Escalade originated in the Evoq prototype unveiled in 1999.

The designers even dared to give the SRX a little retro feel, with prominent rear wings stretching back like the Cadillacs of the 1950s and 60s. Some will see it as tongue-in-cheek statement, others as a nod to history.

Hot cars you might also like:

  • Mercedes Benz Cars Pictures and History Mercedes Benz Cars Pictures and History

    Since its inception, Mercedes-Benz had a reputation for quality and durability. Objective measures looking at passenger vehicles such as JD Power surveys showed a decline in the reputation of this approach in the 1990s and ...

  • 2010 Toyota Land Cruiser 2010 Toyota Land Cruiser

    The new Toyota Land Cruiser will be available in the UK exclusively with five doors and seven seats, while one diesel engine is the only option in the range. Its 171bhp 3.0-litre D-4D will be mated ...

  • Auto Suzuki Kizashi 2008 Auto Suzuki Kizashi 2008

    Car Modification Auto Suzuki Kizashi 2008 Tag: Suzuki ...

  • 2010 Mazel Wallpapers Incredible Price 2010 Mazel Wallpapers Incredible Price

    2010 Mazel Wallpapers Incredible Price 2010 Mazel Wallpapers Incredible Price Mazel Identity ...

  • Kia Sport Coupe Kia Sport Coupe

    Kia is planning to launch a sporty front-wheel-drive coupé within the next two years, according to a senior Korean source. The Korean firm plans to have a car in every major sector within the next five ...

  • Cadillac Returns to Racing with Super Charged CTS-V Coupe Cadillac Returns to Racing with Super Charged CTS-V Coupe

    Cadillac Returns to Racing with Super Charged CTS-V Coupe CTS-V Sport Sedan Cadillac said it plans to return to racing in 2011 with its entry to the Sports Car Club of America World Challenge, North America’s top ...

  • 2008 Honda FC Sport Design Study Unveiled 2008 Honda FC Sport Design Study Unveiled

    Honda surprised the crowd today by unveiling the Honda FC Sport Design Study at the LA Auto Show. The Honda FC Sport Design Study is hydrogen-powered three seat sports car. It uses the V-Flow fuel cell ...

  • BMW M3 Saloon UK Version Top speed BMW M3 Saloon UK Version Top speed

    The letter M offers something truly emotive to the motoring connoisseur. Since 1978 BMW GmbH has produced purist performance cars that tap into the demands and aspirations of customers’ ultimate driving experiences. The M ...

Comments are closed.